OKN Social Media Intelligence Report
Generated: April 27, 2026 at 03:25 KST by CyberSystema • Data through: 2026-03-21 • 143 posts across 2 platforms
🚀 Growth: Strong Growth — OKN's social presence is growing well across key metrics.
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CyberSystema📋 Weekly Summary A quick overview of your social media this week. Read this first to get the big picture!
Here's what you need to know — no data science required
Things are looking great! Our content is connecting with the audience and engagement is healthy across platforms. We had a standout post that performed 36.2x above average!
📊 Key Numbers The most important numbers from all your platforms at a glance.
- 📊 We've published 143 posts in total
- 👀 Instagram: reached 147,411 people
- 👀 TikTok: 485,471 video views
- 💬 We received 95,067 interactions (likes, comments, shares, saves)
- 👥 We gained 1,022 new followers across all platforms
- 📈 Instagram reach grew 480% compared to last week
- 📉 TikTok reach dropped 100% compared to last week
✅ What's Working Content and strategies that are performing well right now. Keep doing these!
- Short Video posts on Instagram get the best engagement (19 posts analyzed)
- Short Video posts on TikTok get the best engagement (15 posts analyzed)
- Posting around 16:00 KST gets the most engagement
- Saturday is our best performing day
- Using emojis increases engagement on Instagram
- Using emojis increases engagement on TikTok
⚠️ What Needs Attention Areas where performance is dropping or could be better. Worth a look.
- TikTok reach has been declining recently — try new content formats or increase posting frequency
- Our audience may be getting tired of Image posts on Instagram (engagement is dropping)
- We're getting lots of likes but very few comments — try asking questions or creating discussion-worthy content
🎯 This Week's Actions Specific, easy steps you can take this week to improve your results.
- Create more Short Video content on Instagram — it's your top performer
- Schedule your most important post for 16:00 KST
- Short Video content is gaining momentum on TikTok — invest more in this format
📸Instagram
128 posts
128Posts
147,411Total Reach
26,489Interactions
16.6%Avg Engagement The percentage of people who saw your content and interacted with it. Higher is better!
1,022New Followers People who started following you from your content during this period.
+479.8%Reach vs Last Week How your reach this week compares to last week. Positive = growing, negative = shrinking.
🎬 Content Performance Which content types (reels, carousels, images) get the most engagement on this platform.
💬 Engagement Mix How people interact with your content — likes vs comments vs shares vs saves. More comments and shares usually mean deeper connection.
📈 Weekly Trends How your reach and engagement changed week by week over the last 90 days.
🔥 Viral Content Posts that performed way above your average — your biggest hits! Study these to understand what works.
🏆 Top Scored Posts Posts ranked by an overall quality score combining reach, engagement quality, and follower growth.
🤖 Deep Insights — Instagram Advanced patterns found by our AI in your data. These reveal things that aren't obvious from the basic numbers.
📊 What Drives Engagement Shows which factors matter most for getting people to interact. Focus your efforts on what's at the top of the list.
Number Of Hashtags23.8%
Single Image20.4%
📝 Caption Content (topic, tone, language)42.9%
🧠 Engagement Predictor Our AI predicts how well each post should do based on its characteristics. Posts listed here either beat those expectations (great!) or missed them (learn from these).
Model still learning — more data will improve predictions
Posts that outperformed expectations:
| Post | Actual | Expected | Surprise |
|---|---|---|---|
| [Theophany at St. Nicholas Cathedral, Seoul] [서울 | 18.6% | -34.1% | +52.7% |
| 그리스도께서 부활하셨습니다! 참으로 부활하셨습니다! Christ is risen! Inde | 19.1% | -26.7% | +45.8% |
| [Volunteer Work at the Transfiguration Monastery i | 28.4% | -15.3% | +43.6% |
Posts that underperformed their potential:
| Post | Actual | Expected | Gap |
|---|---|---|---|
| 2025년 성 대 주간 및 부활절 일정 Schedule for Holy Week and P | 11.4% | 88.8% | -77.4% |
| [A Successful St. Nicholas Cathedral Food Festival | 20.5% | 83.5% | -63.0% |
| 2025 한국 정교회 성 대 주간 2025 Holy and Great Week in the | 10.9% | 73.7% | -62.7% |
🎯 Content Performance Tiers Your posts grouped into performance levels — helps you see what "good" looks like for your account.
[TOP] Top Performers — 53 posts, 22.5% avg engagement
[AVG] Average — 2 posts, 20.2% avg engagement
[LOW] Needs Improvement — 73 posts, 11.1% avg engagement
📝 Caption & Hashtag Analysis Words and hashtags in your captions that are linked to higher or lower engagement. Use the top ones more often!
"monastery" (7 posts)+38% lift
"nicholas" (11 posts)+37% lift
"camp" (6 posts)+36% lift
"visit" (8 posts)+33% lift
"cathedral" (11 posts)+31% lift
"seoul" (18 posts)+29% lift
🔬 Engagement Drivers How specific choices — like using emojis, writing longer captions, or posting on weekends — affect your engagement.
Caption Lengthno strong effect (optimal: 140-260 characters)
Hashtagsfewer is better (optimal: minimal or none)
MultilingualSingle-language captions perform better (-20%)
EmojiHelps (+22%)
Weekend vs WeekdayWeekday is better (WE:16.0% vs WD:17.1%)
🔄 Content Freshness Checks if your audience is getting tired of certain content types, or if something is gaining momentum. Helps you keep your content mix fresh.
⚠️ Audience fatigue detected for: Image. Consider reducing frequency or refreshing the format.
📉 Image (18 posts)-4.1% recent vs older
➡️ Carousel (91 posts)+14.9% recent vs older
➡️ Short Video (19 posts)+35.4% recent vs older
⏱️ Posting Frequency How often you should post per week for the best balance of quality and reach.
Current pace~4 posts/week
Optimal for engagement3 posts/week (16.8% avg)
Optimal for reach4 posts/week (12,205 avg reach)
→ Consider posting less: 3/week is optimal, you're averaging 4/week. Quality over ...
🚀 Audience Momentum A health score from 0 to 100 that combines your engagement trend, posting consistency, reach growth, and content quality into one number.
91/100
Strong momentum — your content strategy is accelerating
Engagement Trend21/25
Posting Consistency20/25
Reach Growth25/25
Content Quality25/25
🔍 Why Posts Performed This Way Explains the specific reasons why certain posts went viral or flopped. Helps you repeat successes and avoid mistakes.
Why these posts went viral:
[서울 성 니콜라스 대성당 세례성사]
콘스탄티노스 황제, 엘레니 모후 사도대등자 축일인 (actual: 27.3%, expected: 22.3%)
↑ Hashtags: +5.2%↑ Emb 0: +3.2%↑ Emb 3: +0.9%↓ Emb 7: -0.8%
↑ Hashtags: +5.2%↑ Emb 0: +3.2%↑ Emb 3: +0.9%↓ Emb 7: -0.8%
[가평 수도원 봉사활동]
지난 1일(목)부터 3일(토)까지 서울 성당 장년회와 신데즈모스 (actual: 28.8%, expected: 24.8%)
↑ Hashtags: +6.2%↑ Emb 0: +2.0%↑ Emb 2: +1.1%↑ Emb 1: +0.8%
↑ Hashtags: +6.2%↑ Emb 0: +2.0%↑ Emb 2: +1.1%↑ Emb 1: +0.8%
Why these posts underperformed:
《정교회 소 기도서》 재출간
⠀
한때 절판되어 쉽게 구할 수 없었던 《정교회 소 기도서》가 (actual: 3.7%, expected: 7.7%)
↓ Single Image: -5.5%↓ Emb 1: -3.8%↓ Posting Hour: -2.0%↓ Emb 2: -1.5%
↓ Single Image: -5.5%↓ Emb 1: -3.8%↓ Posting Hour: -2.0%↓ Emb 2: -1.5%
[Baptism at Jeonju Parish]
On Saturday 26 July, F (actual: 19.5%, expected: 22.8%)
↑ Emb 0: +6.5%↑ Hashtags: +5.0%↓ Emb 7: -2.3%↑ Emb 6: +2.0%
↑ Emb 0: +6.5%↑ Hashtags: +5.0%↓ Emb 7: -2.3%↑ Emb 6: +2.0%
📑 Content Topics Groups your posts by topic using AI that understands English, Korean, and Greek. Shows which themes your audience loves most.
Posts grouped by meaning — works across English, Korean & Greek
[전주 성당 주일학교 여름 수련회]
지난 7월 25(금)-26일(토)에 전주 성 (10 posts)25.2%
Keywords: camp, elementary, holy, members
[Baptismal Divine Liturgy in Seoul]
On Thurs (21 posts)20.4%
Keywords: celebrated, church, nicholas, orthodox
✨ 비잔틴 성화 세미나 안내 ✨
한국정교회 대교구 & 일본 엑사르히아에서 그리스 (19 posts)18.3%
Keywords: korea, orthodox, 정교회, 한국정교회
[서울 성 니콜라스 대성당 세례성사]
콘스탄티노스 황제, 엘레니 모후 사도대등자 (19 posts)17.6%
Keywords: japan, korea, metropolitan, visit
[Schedule of Services for Christmas, New Year (3 posts)16.8%
Keywords: christmas, great, new, okinawa
한국 정교회 부활절 성찬예배
The Holy Easter in Korea
그리스 (3 posts)16.2%
Keywords: christ, korea, risen, 그리스도께서
🔮 Similar Post Predictions For each recent post, finds the most similar past posts and shows what engagement to expect. Helps you set realistic goals.
Prediction accuracy±4.0% average error
How similar is your content48% average overlap
Recent posts — predicted vs actual:
한국 정교회 대교구 주간 소식 (3월 22일) | Weekly Bulletin o
Expected: 11.0% → Actual: 15.2% (+4.1%)
Similar to: "한국 정교회 대교구 주간 소식 (3월 15일)", "한국 정교회 대교구 주간 소식 (3월 8일) " (98% match)
Expected: 11.0% → Actual: 15.2% (+4.1%)
Similar to: "한국 정교회 대교구 주간 소식 (3월 15일)", "한국 정교회 대교구 주간 소식 (3월 8일) " (98% match)
His Eminence Archbishop Elpidophoros of Ameri
Expected: 19.4% → Actual: 0.0% (-19.4%)
Similar to: "암브로시오스 한국 대주교 및 일본 엑사르호스의", "[Pastoral Visit to Okinaw" (69% match)
Expected: 19.4% → Actual: 0.0% (-19.4%)
Similar to: "암브로시오스 한국 대주교 및 일본 엑사르호스의", "[Pastoral Visit to Okinaw" (69% match)
[한국종교문화연구소 서울 성당 방문 | Visit by the Korea Inst
Expected: 17.2% → Actual: 18.3% (+1.1%)
Similar to: "한국 정교회 서울 성 니콜라스 대성당 Metr", "[Theophany at St. Nichola" (84% match)
Expected: 17.2% → Actual: 18.3% (+1.1%)
Similar to: "한국 정교회 서울 성 니콜라스 대성당 Metr", "[Theophany at St. Nichola" (84% match)
[아토스 성산 영적 순례 | Pilgrimage to Mount Athos]
F
Expected: 29.4% → Actual: 23.6% (-5.8%)
Similar to: "[Visit of the Civil Gover", "St.Porphyrios: The miracu" (59% match)
Expected: 29.4% → Actual: 23.6% (-5.8%)
Similar to: "[Visit of the Civil Gover", "St.Porphyrios: The miracu" (59% match)
#️⃣ Hashtag Strategy Groups your hashtags into themes and shows which groups drive the most engagement. Use the winning groups more!
Unique hashtags found47
Hashtag groups6
prayer / prayers (1 posts)16.8%
#prayer #prayers
ort / or / ch (14 posts)12.3%
#ort #or #ch
정교회 / 한국정교회 / 한국정교회대교구 (55 posts)11.9%
#정교회 #한국정교회 #한국정교회대교구 #korea
christian / christianity / 교회 (49 posts)11.8%
#christian #christianity #교회 #christmas
orthodox / orthodoxy / orthodoxchristian (54 posts)11.6%
#orthodox #orthodoxy #orthodoxchristian #orthodoxchurch
Top performing hashtags:
#christmas (2 posts)14.5%
#orthodox_korea (2 posts)14.0%
#부활절 (2 posts)14.0%
#orthodoxkorea (8 posts)13.2%
#ort (12 posts)12.5%
#kore (4 posts)12.4%
📊 Account Data — Instagram Daily metrics from your account dashboard — profile visits, follower growth, and audience demographics.
📈 Account Metrics (last 90 days) Daily totals for reach, views, follows, and interactions over the last 90 days.
46,793Reach
144,394Views
263New Followers
14,449Interactions
3,874Profile Visits
🎵
TikTok
15 posts15Posts
485,471Total Reach
68,578Interactions
9.7%Avg Engagement The percentage of people who saw your content and interacted with it. Higher is better!
3,329New Followers People who started following you from your content during this period.
-100.0%Reach vs Last Week How your reach this week compares to last week. Positive = growing, negative = shrinking.
🎬 Content Performance Which content types (reels, carousels, images) get the most engagement on this platform.
💬 Engagement Mix How people interact with your content — likes vs comments vs shares vs saves. More comments and shares usually mean deeper connection.
📈 Weekly Trends How your reach and engagement changed week by week over the last 90 days.
🔥 Viral Content Posts that performed way above your average — your biggest hits! Study these to understand what works.
| Post | Engagement | vs Avg |
|---|---|---|
| 정교 주일을 맞아, 한국정교회 대교구는 서울 성 니콜라스 대성당에서 성화상 행렬을 하며 우리 신앙의 승리를 | 27,439 | 6.0x |
| Χαιρετισμοί της Θεοτόκου στον Καθεδρικό Ι.Ν. Αγίου Νικολάου, | 23,225 | 5.1x |
🏆 Top Scored Posts Posts ranked by an overall quality score combining reach, engagement quality, and follower growth.
🤖 Deep Insights — TikTok Advanced patterns found by our AI in your data. These reveal things that aren't obvious from the basic numbers.
📊 What Drives Engagement Shows which factors matter most for getting people to interact. Focus your efforts on what's at the top of the list.
Day Of Week12.1%
Number Of Hashtags2.2%
Caption Length1.9%
📝 Caption Content (topic, tone, language)83.1%
🧠 Engagement Predictor Our AI predicts how well each post should do based on its characteristics. Posts listed here either beat those expectations (great!) or missed them (learn from these).
Model still learning — more data will improve predictions
Posts that outperformed expectations:
| Post | Actual | Expected | Surprise |
|---|---|---|---|
| 신현축일 Feast of Theophany in Seoul, South Korea #the | 5.5% | -13.0% | +18.5% |
| During Great Lent, the faithful participate in the | 12.6% | 12.4% | +0.2% |
| ☦️ “Liturgy after the Liturgy” After the Divine Li | 14.2% | 16.4% | +-2.1% |
Posts that underperformed their potential:
| Post | Actual | Expected | Gap |
|---|---|---|---|
| Χαιρετισμοί της Θεοτόκου στον Καθεδρικό Ι.Ν. Αγίου | 14.2% | 59.6% | -45.4% |
| Divine Liturgy at Orthodox Metropolis of Korea Sun | 11.8% | 43.7% | -32.0% |
| Orthodox Metropolis of Korea Sunday School Winter | 6.8% | 34.4% | -27.6% |
🎯 Content Performance Tiers Your posts grouped into performance levels — helps you see what "good" looks like for your account.
[TOP] Top Performers — 2 posts, 14.8% avg engagement
[AVG] Average — 5 posts, 12.6% avg engagement
[LOW] Needs Improvement — 8 posts, 6.6% avg engagement
📝 Caption & Hashtag Analysis Words and hashtags in your captions that are linked to higher or lower engagement. Use the top ones more often!
"니콜라스" (2 posts)+66% lift
"서울" (2 posts)+66% lift
"holy" (2 posts)+54% lift
"liturgy" (3 posts)+44% lift
"sunday" (6 posts)+44% lift
"divine" (2 posts)+41% lift
🔬 Engagement Drivers How specific choices — like using emojis, writing longer captions, or posting on weekends — affect your engagement.
Caption Lengthlonger is better (optimal: 140-260 characters)
Hashtagsfewer is better (optimal: minimal or none)
MultilingualSingle-language captions perform better (-22%)
EmojiHelps (+58%)
Weekend vs WeekdayWeekend is better (WE:12.9% vs WD:8.9%)
🔄 Content Freshness Checks if your audience is getting tired of certain content types, or if something is gaining momentum. Helps you keep your content mix fresh.
🚀 Growing engagement for: Short Video. Double down on these.
📈 Short Video (15 posts)+88.8% recent vs older
⏱️ Posting Frequency How often you should post per week for the best balance of quality and reach.
Current pace~3 posts/week
Optimal for engagement2 posts/week (13.7% avg)
Optimal for reach2 posts/week (152,176 avg reach)
→ Consider posting less: 2/week is optimal, you're averaging 3/week. Quality over ...
🚀 Audience Momentum A health score from 0 to 100 that combines your engagement trend, posting consistency, reach growth, and content quality into one number.
91/100
Strong momentum — your content strategy is accelerating
Engagement Trend25/25
Posting Consistency16/25
Reach Growth25/25
Content Quality25/25
🔍 Why Posts Performed This Way Explains the specific reasons why certain posts went viral or flopped. Helps you repeat successes and avoid mistakes.
Why these posts went viral:
Orthodox Metropolis of Korea Sunday School Winter (actual: 10.6%, expected: 10.6%)
↑ Day Of Week: +3.5%↑ Weekend Post: +0.4%↑ Emb 0: +0.1%
↑ Day Of Week: +3.5%↑ Weekend Post: +0.4%↑ Emb 0: +0.1%
정교 주일을 맞아, 한국정교회 대교구는 서울 성 니콜라스 대성당에서 성화상 행렬을 하며 우 (actual: 15.3%, expected: 15.3%)
↑ Emb 2: +8.3%↑ Caption Length: +0.9%↑ Emb 1: +0.6%
↑ Emb 2: +8.3%↑ Caption Length: +0.9%↑ Emb 1: +0.6%
Why these posts underperformed:
Orthodox Metropolis of Korea Sunday School Winter (actual: 6.8%, expected: 6.8%)
신현축일 Feast of Theophany Orthodox Metropolis of Kor (actual: 6.7%, expected: 6.7%)
📑 Content Topics Groups your posts by topic using AI that understands English, Korean, and Greek. Shows which themes your audience loves most.
Posts grouped by meaning — works across English, Korean & Greek
Σήμερα, Κυριακή της Σταυροπροσκυνήσεως, συνεχ (4 posts)11.6%
Keywords: gifts, liturgy, meal, της
신현축일 Feast of Theophany Orthodox Metropolis o (5 posts)9.7%
Keywords: korea, orthodox, orthodoxkorea, seoul
Orthodox Metropolis of Korea Sunday School Wi (6 posts)8.4%
Keywords: camp, korea, metropolis, orthodox
🔮 Similar Post Predictions For each recent post, finds the most similar past posts and shows what engagement to expect. Helps you set realistic goals.
Prediction accuracy±2.6% average error
How similar is your content60% average overlap
Recent posts — predicted vs actual:
Σήμερα, Κυριακή της Σταυροπροσκυνήσεως, συνεχ
Expected: 13.6% → Actual: 13.9% (+0.3%)
Similar to: "During Great Lent, the fa", "☦️ “Liturgy after the Lit" (55% match)
Expected: 13.6% → Actual: 13.9% (+0.3%)
Similar to: "During Great Lent, the fa", "☦️ “Liturgy after the Lit" (55% match)
During Great Lent, the faithful participate i
Expected: 13.4% → Actual: 12.6% (-0.8%)
Similar to: "☦️ “Liturgy after the Lit", "Σήμερα, Κυριακή της Σταυρ" (56% match)
Expected: 13.4% → Actual: 12.6% (-0.8%)
Similar to: "☦️ “Liturgy after the Lit", "Σήμερα, Κυριακή της Σταυρ" (56% match)
☦️ “Liturgy after the Liturgy” After the Divi
Expected: 10.2% → Actual: 14.2% (+4.0%)
Similar to: "신현축일 Feast of Theophany O", "Divine Liturgy at Orthodo" (61% match)
Expected: 10.2% → Actual: 14.2% (+4.0%)
Similar to: "신현축일 Feast of Theophany O", "Divine Liturgy at Orthodo" (61% match)
Χαιρετισμοί της Θεοτόκου στον Καθεδρικό Ι.Ν.
Expected: 8.4% → Actual: 14.2% (+5.9%)
Similar to: "신현축일 Feast of Theophany O", "Divine Liturgy at Orthodo" (80% match)
Expected: 8.4% → Actual: 14.2% (+5.9%)
Similar to: "신현축일 Feast of Theophany O", "Divine Liturgy at Orthodo" (80% match)
#️⃣ Hashtag Strategy Groups your hashtags into themes and shows which groups drive the most engagement. Use the winning groups more!
Unique hashtags found11
Hashtag groups3
christianity / god (2 posts)9.9%
#christianity #god
orthodox / orthodoxkorea (10 posts)8.2%
#orthodox #orthodoxkorea
정교회 / fyp / κορέαορθοδοξία (9 posts)7.8%
#정교회 #fyp #κορέαορθοδοξία #κορεα
Top performing hashtags:
#orthodox (9 posts)8.7%
#fyp (7 posts)8.2%
#κορέαορθοδοξία (7 posts)8.2%
#κορεα (7 posts)8.2%
#orthodoxkorea (9 posts)7.7%
#정교회 (9 posts)7.7%
📊 Account Data — TikTok Daily metrics from your account dashboard — profile visits, follower growth, and audience demographics.
📈 Account Metrics (last 90 days) Daily totals for reach, views, follows, and interactions over the last 90 days.
478,050Views
3,329New Followers
70,194Interactions
7,236Profile Visits
3,352Final Followers
👥 Audience Who your followers are — their countries, age groups, and when they're most active.
🕐 Peak hours: 21:00 (1055 active), 22:00 (1020 active), 20:00 (988 active)
🔄 Cross-Platform Comparison Side-by-side view of all your platforms. Keep in mind: Instagram measures engagement by reach, TikTok by views — so rates aren't directly comparable.
⚠️ Note: Instagram rate = interactions ÷ reach. TikTok rate = interactions ÷ views. Different denominators — not directly comparable.
| Platform | Posts | Reach | Engagement | Avg Rate | Benchmark | vs Bench |
|---|---|---|---|---|---|---|
| 128 | 147,411 | 26,489 | 16.6% | 2.0% | +14.6% | |
| 🎵 TikTok | 15 | 485,471 | 68,578 | 9.7% | 2.5% | +7.2% |
💡 Recommendations Personalized action items based on everything the pipeline analyzed. Red = urgent, yellow = important, green = nice to know.
[Content] On Instagram, your best content type is 'Short Video' with 17.8% avg engagement (19 posts). Create more of this.
[Content] On TikTok, your best content type is 'Short Video' with 9.7% avg engagement (15 posts). Create more of this.
[Timing] Your best posting hour is 16:00 KST (based on 11 posts). Schedule high-priority content around this time.
[Growth] TikTok reach is declining. Consider boosting posting frequency or trying new content formats on this platform.
[Content] Viral content on Instagram: Image, Carousel, Short Video. Create more content in these formats.
[Content] Viral content on TikTok: Short Video. Create more content in these formats.
[Timing] Best performing day is Saturday. Consider making this your primary posting day.
[Engagement] Comments-to-likes ratio is low. Try asking questions, running polls, or creating discussion-worthy content.
[Platform] Instagram is outperforming industry benchmark by 14.6%! Keep up the great work.
[Platform] TikTok is outperforming industry benchmark by 7.2%! Keep up the great work.
[Growth] Instagram reach is growing! Keep up the momentum.
[Methodology] Note: Instagram engagement rate uses reach as denominator; TikTok uses views. Direct rate comparison between platforms should be interpreted with this in mind.