☦️ OKN Social Media Intelligence Report
Generated: March 17, 2026 at 03:49 • 49 posts across 2 platforms
🚀 Growth: Strong Growth — OKN's social presence is growing well across key metrics.
📸Instagram
34 posts
34Posts
26,130Total Reach
4,986Engagement
19.1%Avg Eng Rate
86Followers Gained
+50.5%WoW Reach
🎬 Content Performance
💬 Engagement Mix
📈 Weekly Trends
🔥 Viral Content
| Post | Engagement | vs Avg |
|---|---|---|
| 정교 주일을 맞아, 한국정교회 대교구는 서울 성 니콜라스 대성당에서 성화상 행렬을 하며 우리 신앙의 승리를 | 512 | 3.5x |
| ☦️ 성찬예배 이후의 예배 : «전례 후의 전례» 성 니콜라스 대성당에서 거행되는 성찬예배 후에는 매 주일마 | 375 | 2.6x |
🏆 Top Scored Posts
🤖 ML & AI Insights — Instagram
📊 What Drives Engagement GradientBoosting
Number of Hashtags39.6%
Single Image21.9%
Posting Hour17.8%
Day of Week8.5%
Caption Length4.7%
Carousel Post2.8%
🧠 Neural Network Predictor MLP (32→16→8)
Model: R² = -3.780 · CV R²: -9.512 — Poor fit — engagement appears highly unpredictable from available features
Posts that outperformed the model's prediction:
| Post | Actual | Predicted | Surplus |
|---|---|---|---|
| [Pastoral Visit to Okinawa and Tokyo, Japan] From | 22.3% | -3.1% | +25.4% |
| 바실로피타(Βασιλόπιτα)는 그리스의 정교회 전통에서 새해 첫날인 1월 1일, 성 바 | 21.1% | -4.0% | +25.2% |
| Christmas in Seoul, Korea #orthodox #정교회 #orthod | 11.3% | -10.6% | +21.8% |
Posts that underperformed their predicted potential:
| Post | Actual | Predicted | Deficit |
|---|---|---|---|
| ☦️ 성찬예배 이후의 예배 : «전례 후의 전례» 성 니콜라스 대성당에서 거행되는 성찬예배 | 32.1% | 80.9% | -48.8% |
| 한국 정교회 대교구 주간 소식 (1월 11일) Weekly News of Orthodox | 8.5% | 27.0% | -18.5% |
| 한국 정교회 대교구 주간 소식 (12월 21일) Weekly News of Orthodox | 7.8% | 25.0% | -17.2% |
🎯 Content Clusters KMeans
[TOP] Top Performers — 18 posts, 22.9% avg engagement
[AVG] Average — 4 posts, 22.4% avg engagement
[LOW] Needs Improvement — 12 posts, 12.4% avg engagement
📝 Caption & Hashtag Analysis TF-IDF NLP
"particular" (3 posts)+44% lift
"2026" (4 posts)+40% lift
"feast" (3 posts)+34% lift
"nicholas" (5 posts)+33% lift
"memory" (3 posts)+33% lift
"니콜라스" (6 posts)+32% lift
🔬 Engagement Drivers Statistical
Caption Lengthno strong effect (optimal: 140-260 characters)
Hashtagsfewer is better (optimal: ~0)
MultilingualNo significant difference (-19%)
EmojiHelps (+40%)
Weekend vs WeekdayWeekday better (WE:17.9% vs WD:20.2%)
📊 Account Data — Instagram
📈 Account Metrics (90 days)
18,777Reach
127,747Views
283New Followers
6,349Interactions
2,976Profile Visits
👥 Audience
🎵
TikTok
15 posts15Posts
423,133Total Reach
59,968Engagement
9.2%Avg Eng Rate
0Followers Gained
-98.8%WoW Reach
🎬 Content Performance
💬 Engagement Mix
📈 Weekly Trends
🔥 Viral Content
| Post | Engagement | vs Avg |
|---|---|---|
| 정교 주일을 맞아, 한국정교회 대교구는 서울 성 니콜라스 대성당에서 성화상 행렬을 하며 우리 신앙의 승리를 | 26,682 | 6.7x |
| Χαιρετισμοί της Θεοτόκου στον Καθεδρικό Ι.Ν. Αγίου Νικολάου, | 21,657 | 5.4x |
🏆 Top Scored Posts
| # | Post | Score | Grade |
|---|---|---|---|
| #1 | 정교 주일을 맞아, 한국정교회 대교구는 서울 성 니콜라스 대성당에서 성화상 행렬을 하며 우 | 77.4 | A |
| #2 | Χαιρετισμοί της Θεοτόκου στον Καθεδρικό Ι.Ν. Αγίου | 62.7 | B |
| #3 | ☦️ “Liturgy after the Liturgy” After the Divine Li | 26.7 | D |
🤖 ML & AI Insights — TikTok
📊 What Drives Engagement GradientBoosting
Caption Length28.2%
Day of Week24.3%
Multilingual Caption22.7%
Number of Hashtags17.3%
Uses Emoji4.4%
Weekend Post3.1%
🧠 Neural Network Predictor MLP (32→16→8)
Model: R² = -2.825 — Poor fit — engagement appears highly unpredictable from available features
Posts that outperformed the model's prediction:
| Post | Actual | Predicted | Surplus |
|---|---|---|---|
| 신현축일 대시과 Great Hours of the Forefeast of Theophan | 6.3% | -8.9% | +15.2% |
| Divine Liturgy at Orthodox Metropolis of Korea Sun | 11.7% | -3.1% | +14.8% |
| 신현축일 Feast of Theophany Orthodox Metropolis of Kor | 6.5% | -5.7% | +12.2% |
Posts that underperformed their predicted potential:
| Post | Actual | Predicted | Deficit |
|---|---|---|---|
| 신현축일 Feast of Theophany in Seoul, South Korea #the | 5.5% | 11.8% | -6.2% |
| 🎨 2026 Seminar on Byzantine Iconography Led by Pro | 6.7% | 10.1% | -3.4% |
| Orthodox Metropolis of Korea Youth Winter Camp Pt. | 7.2% | 10.3% | -3.1% |
🎯 Content Clusters KMeans
[TOP] Top Performers — 2 posts, 14.8% avg engagement
[AVG] Average — 4 posts, 12.4% avg engagement
[LOW] Needs Improvement — 9 posts, 6.5% avg engagement
📝 Caption & Hashtag Analysis TF-IDF NLP
"니콜라스" (2 posts)+78% lift
"holy" (2 posts)+69% lift
"sunday" (6 posts)+64% lift
"liturgy" (3 posts)+59% lift
"divine" (2 posts)+51% lift
"cathedral" (3 posts)+36% lift
🔬 Engagement Drivers Statistical
Caption Lengthlonger is better (optimal: 140-260 characters)
Hashtagsfewer is better (optimal: ~0)
MultilingualNo significant difference (-10%)
EmojiHelps (+37%)
Weekend vs WeekdayWeekend better (WE:12.5% vs WD:8.7%)
📊 Account Data — TikTok
📈 Account Metrics (61 days)
436,482Views
3,107New Followers
64,016Interactions
6,698Profile Visits
0Final Followers
👥 Audience
🕐 Peak hours: 21:00 (924 active), 22:00 (894 active), 20:00 (869 active)
🔄 Cross-Platform Comparison
⚠️ Note: Instagram rate = interactions ÷ reach. TikTok rate = interactions ÷ views. Different denominators — not directly comparable.
| Platform | Posts | Reach | Engagement | Avg Rate | Benchmark | vs Bench |
|---|---|---|---|---|---|---|
| 34 | 26,130 | 4,986 | 19.1% | 2.0% | +17.2% | |
| 🎵 TikTok | 15 | 423,133 | 59,968 | 9.2% | 2.5% | +6.7% |
💡 Recommendations
[Content] On Instagram, your best content type is 'short_video' with 20.5% avg engagement (8 posts). Create more of this.
[Content] On TikTok, your best content type is 'short_video' with 9.2% avg engagement (15 posts). Create more of this.
[Content] Viral content on Instagram is: short_video. Create more content in these formats.
[Content] Viral content on TikTok is: short_video. Create more content in these formats.
[Engagement] Comments-to-likes ratio is low. Try asking questions, running polls, or creating discussion-worthy content.
[Timing] Not enough data per time slot to recommend posting hours yet. Keep adding weekly exports.
[Platform] Instagram is outperforming industry benchmark by 17.2%! Keep up the great work.
[Platform] TikTok is outperforming industry benchmark by 6.7%! Keep up the great work.
[Growth] Instagram reach is growing! Keep up the momentum.
[Growth] TikTok reach is growing! Keep up the momentum.
[Methodology] Note: Instagram engagement rate uses reach as denominator; TikTok uses views. Direct rate comparison between platforms should be interpreted with this in mind.